How much easier would your business feel if even one aligned person was out there promoting your offer for you — without you having to build or manage an affiliate program?
If that thought makes your shoulders drop three inches, you’re in the right place. I desperately needed that ease, and I started sharing the way forward from my daughter's hospital bedside.
If that’s where you’re at, here’s your next move:
There’s a brand-new platform from Russell Brunson called OfferLab. It connects creators with affiliates who actually want to promote other people’s offers — physical, digital, memberships, you name it — as long as you can fulfill online and at scale.
It’s smart.
It’s simple.
It’s collaborative.
And if you’re tired of being your own entire sales team, it’s a breath of oxygen.
The only problem?
Getting set up inside a new platform always feels like five steps disguised as one.
That’s where The Collaborative Offer Setup comes in. This page will tell you what the setup session is, how it works, who it’s for, and why it matters…. But your first step is to grab the “OfferLab Notes” so you know how to get into the platform in the first place.
What The Collaborative Offer Setup Is:
The Collaborative Offer Setup is a guided session where I walk you through getting your online, scalable offers into OfferLab with clear messaging that attracts affiliates who want to promote people like you.
It’s for entrepreneurs who want collaboration, not more work.
Clarity, not chaos.
Momentum, not burnout.
If the idea of “figuring out OfferLab alone” makes your brain slide out the back of your skull, this is for you.
This session was built for founders who get overwhelmed when instructions are vague, steps are unclear, or a platform throws too much information at them at once.
In other words: It’s set up for the real humans doing business while tired, grieving, burned out, or done with hustle culture.
Right now, it's free to anyone who joins OfferLab through my affiliate link. Also, right now, it's an experiment. I don't know what I don't know yet, so as I help you dive in, your feedback will help shape the experience for people who join later.
Who It’s For:
This session is for you if:
you have a physical product, digital product, membership, workshop, or anything you can fulfill online and at scale
you want other people promoting it
you’re not excited about running your own affiliate program
you’d love more reach without hiring a sales team
you shut down when a platform doesn’t tell you exactly what to do next
This is NOT for you if you want pressure, hype, hustle, or “let’s 10x your grind energy.”
I don’t do that. Ever.
Why This Matters:
Affiliates don’t promote offers because they’re “nice.” They promote offers that:
make them look good
help their audience succeed
are easy to explain
feel aligned
don’t create headaches or chaos
Most entrepreneurs who fail at collaboration do so because their offer never gets set up in a way that makes an affiliate think: “Yes, THIS is the thing my people will succeed with.”
We fix that.
What You Get:
guidance on getting your offers into OfferLab
clear messaging that attracts the right affiliate partners
a simple structure that removes the overwhelm
a way to stop being your own only salesperson
support instead of spinning
collaboration instead of isolation
And yes — you still get to keep your personality, your boundaries, and your nervous system intact.
The First Step:
To get into The Collaborative Offer Setup, you first need to snag 🟡 OfferLab Notes — My Takeaways from Russell Brunson’s Presentation.
Inside the Notes, you’ll get:
the down-and-dirty breakdown of what OfferLab is
the link to watch Russell’s presentation
what matters (and what doesn’t)
how to get your OfferLab account set up
where The Collaborative Offer Setup fits into the process
You have to start here before we can work together.
Why OfferLab Made Sense When Nothing Else Did
I didn’t join OfferLab because I had extra time. I joined because I was out of it.
I'd just started marketing a beautiful, high-touch offer that relied on deep creative focus — and then my kid got sick. Four ER visits in one week and two days into five days in the hospital later, I knew I couldn’t fulfill or promote my own stuff anymore.
That’s when I remembered I'd joined OfferLab on a whim a few weeks earlier.
So I started sharing it — from that same hospital recliner. No plan. No strategy. Just survival and Wi-Fi. And it worked — not like a miracle, but like proof of life.
Eventually, I’ll add some of my own low-ticket offers to OfferLab — because there’s literally no downside and a ton of upside.
It gets your work in front of more eyes, lets others promote for you, and builds a little stability without the usual tech and pressure circus.
Simple. Optional. Smart.
OfferLab works now because:
It was doable. I didn’t have to create an affiliate program from scratch and manage it myself.
It was immediate. I could share something real without pretending to be fine.
It was flexible. I could step back when life demanded it and still stay connected.
The Perks of OfferLab
OfferLab Certification ($497 — best starting point if you can swing it)
Advanced training: detailed playbooks on affiliate marketing, offer creation, and collaboration.
Instant “Super Affiliate” status with higher commissions.
Lifetime tracking and revenue share on your referrals.
Tools, templates, and frameworks to create funnels, broker offers, and cross-promote.
Weekly calls and community chat where members swap help, resources, and momentum.
If you’ve got the $497, this version gives you the highest commissions and the fastest traction.
Free Tier (for when you need to start slow)
Free to join — start today.
List your own products or promote others’.
Earn standard commissions that grow with results.
Lifetime tracking and revenue share on your referrals.
If money’s tight right now, start here. You’ll still be building stability — just one rung at a time.