Ever sit down to explain something about your business and find yourself staring at a blank screen, even though you could talk about the subject for hours?
Or find yourself halfway through a conversation when something comes out of your mouth that makes you stop and think, Wait. Where the hell did THAT come from?
Or, Damn! Where's a pen? Where's my Notes app? What did I just say? How did I say it? I wish somebody had recorded that.
And just like that, it's gone.
That's one of the interesting things about conversation. It can take you places you wouldn't necessarily have gone on your own, and that's what The WILD Trails are built around.
The WILD Trails are 75–90-minute recorded, structured, coached interviews designed to uncover what you know, explore what you haven't considered, and create material you can use as content.
Each Trail focuses on a particular aspect of your business. I guide the interview, ask questions, challenge assumptions, notice connections, and follow interesting threads. And because we're recording with future content in mind, I coach you as we go, helping you develop answers that can stand on their own.
You don't need a presentation, perfectly organized thoughts, or answers prepared in advance. You bring your experience and perspective. I'll bring the questions.
You'll receive the full recording and transcript afterward, so you can revisit what we discover and put the material to use.
Whether you're trying to articulate something familiar, developing a new idea, reconsidering an assumption, or simply curious about what might emerge, we have plenty to explore.
Every explorer begins with one of four foundational Trails, each approaching your business from a different direction.
You don't need to complete all four, and there's no prescribed order. The question is simply which part of your business you'd find most useful or interesting to investigate first.
Once you've completed your first foundational Trail, additional Trails become available, giving you opportunities to explore other aspects of your business in greater depth.
What problem does your work actually solve?
The problem you talk about may be only part of what your clients experience. We'll explore what they're dealing with, what they've already tried, and what might be happening beneath the surface.
Choose this Trail if you want to examine the problems your work addresses and find more ways to explain why they matter.
What actually changes for your clients?
The results of your work can extend beyond the immediate service or deliverable. We'll explore tangible outcomes, less obvious changes, and unexpected benefits your clients may experience.
Choose this Trail if you want to uncover the full range of value your work creates.
Who is your work really for?
Forget the imaginary avatar with three children, a golden retriever, and a suspiciously specific coffee habit. We'll investigate who is genuinely suited to your work, what matters to them, and how they make decisions.
Choose this Trail if you want to understand who your offer fits and why.
What makes your work different, and why does it matter?
Some of your most distinctive skills, decisions, and perspectives may be so familiar that you barely notice them. We'll investigate what genuinely sets your approach apart and who might particularly value those differences.
Choose this Trail if you want to articulate distinctions you have been overlooking or taking for granted.
I'm opening three beta spots for The WILD Trails.
The interview process is already developed, but I want to put it through its paces with a few more business owners, see what works especially well, and discover what could use some refining.
In exchange for beta pricing, I'll ask you to share candid feedback about your experience and, if you found it valuable, consider providing a testimonial I can share with future explorers.
You'll receive the full experience and deliverables described below. The beta is an opportunity for me to learn from the process, not an invitation for you to settle for less.
Three beta spots are available across both Trail options.
Whichever foundational Trail you choose, you have two options.
Both begin with the same 75–90-minute recorded, structured, coached interview. Both give you the opportunity to explore your chosen subject through conversation, and both include the full video recording and transcript afterward.
The difference is what happens next.
The conversation, the discoveries, and a recording you can turn into content yourself.
The Shortcut Trail is for people who want the experience of thinking through an important part of their business with someone who is actively engaged in the exploration.
We'll spend 75–90 minutes investigating your chosen subject, following questions, examining assumptions, exploring perspectives, and capturing answers that can work as individual pieces of content.
You'll receive:
What you do with the discoveries afterward is entirely up to you.
You might revisit a particular exchange, use something we discussed to reconsider an offer, pull ideas from the transcript for future content, or simply come away seeing something differently.
And because you have the full video recording, you can pull clips from the interview yourself, have your VA do it, or use the material however else it might be useful to you.
There's no required next step, and you won't be handed a mountain of homework.
Shortcut Trail investment: $800 beta pricing
The same exploration, plus finished branded videos created from the conversation.
The Circumference Trail begins with exactly the same coached interview as the Shortcut. We explore your chosen subject, follow interesting threads, and see what we uncover.
But instead of leaving you to turn those discoveries into content yourself, I take that work on.
Using material from our recorded conversation, I'll oversee the creation of short branded videos that you can use to share your ideas, perspectives, and expertise.
You'll receive:
The content comes from what you actually said and explored during the interview, rather than a collection of generic content prompts or subjects someone decided you ought to be talking about.
That means the material has a direct connection to your thinking, your experience, and the particular subject we investigated.
And here's the difference between doing it yourself and choosing the Circumference Trail: you don't have to go back through the recording, find the useful moments, figure out what to turn into content, or edit the videos.
I'll personally review our interview and select the moments I believe are worth turning into content. I won't leave those editorial decisions to someone who wasn't part of our conversation. Once I've identified the material, I'll direct the production of your videos, with the editing handled by people working from my selections.
Once you've provided your branding details, I handle the content creation process for you.
You get to participate in the interview, explore your business, and have the resulting videos created without adding another production project to your own to-do list.
Circumference Trail investment: $2,250 beta pricing
Curious about the thinking behind the process? Open whichever section interests you.
Some people do their clearest thinking alone. Give them a quiet room, a notebook, and a little uninterrupted time, and they're off to the races.
Other people discover what they think by talking.
They need something to respond to. A question, an observation, a different perspective, or another person who is genuinely interested in what they're saying.
Sometimes the act of explaining an idea helps organize it. Sometimes a question reveals an assumption nobody realized was there. Sometimes one answer leads to another question, and the conversation reveals something they hadn't previously considered.
And sometimes you hear yourself say something and realize you've just articulated an idea you didn't even know you had.
That's why The WILD Trails aren't simply questionnaires conducted out loud.
The structure gives our exploration a direction. The conversation gives us different ways to examine the subject. And the coaching helps make sure the interesting things that emerge are captured in a way you can actually use.
My role isn't to feed you the answers I think you should arrive at. It's to ask questions, listen closely, notice things, and help us examine what's there.
You bring your knowledge, experience, and perspective. I bring mine, along with the curiosity and questions that help us explore yours.
What emerges belongs to the conversation.
Sure. You could ask AI to interview you about your business. You could hand your VA a list of questions and have them record your answers. You might even get some useful material out of either approach.
But there's a difference between getting someone to ask you questions and having an experienced interviewer conduct the conversation.
I come into these interviews cold. I'm not already immersed in your business, familiar with all your explanations, or accustomed to the way you describe your work. I'm listening from the outside, paying attention to the things that make my ears perk up. The things you say in passing that strike me as interesting, surprising, unusual, or worth exploring further.
And I have a fair amount of experience doing exactly that.
I've spent years interviewing people, including during my time as a freelance writer, when every one of my published human-interest articles grew out of an interview. My experience teaching and developmental editing also comes into play. I'm accustomed to listening for what's interesting, recognizing when something needs more explanation, and helping people develop their thoughts so someone else can understand them.
There's another important difference, too. The WILD Trails are coached interviews, specifically designed to produce material you can use as content.
That changes how we conduct them.
I'll remind you to look into the camera rather than at me. I'll help you include enough context in your answers that someone watching an individual clip can understand what you're talking about without having seen the rest of our conversation.
And I'll coach you as we go. Sometimes that means stopping you because you've just said something that makes my ears perk up, and I want you to say it again or tell me more. Sometimes it means reminding you to provide the context someone watching the clip would need. And sometimes it means interrupting because you've wandered off into the weeds and we need to bring your answer back around to the original point.
Because we're recording this for your use, rather than conducting a podcast interview for someone else's audience, we can stop, back up, and try again. If you don't like how you answered something, you're not stuck with it. We can take another run at it.
I'm not going to sit politely while you spend seven minutes trying to find your way back to a question I asked you five minutes ago.
AI can help you develop questions and explore ideas, but it doesn't experience your tone of voice or body language the way another person in a live conversation does. And while a VA could certainly learn to conduct this kind of interview, asking questions from a list isn't the same as bringing years of interviewing, writing, teaching, and editing experience to the conversation.
The point isn't that AI or a VA can't be useful. It's that you're hiring me for the way I listen, what I notice, the questions I ask, and how I help you turn your answers into material that can stand on its own.
Whether you choose the Shortcut or Circumference Trail, that's the interview experience you're getting.
This whole approach grew out of the way I explore nature.
Being outdoors is how I regulate my nervous system, process grief, think clearly, and notice things I might otherwise overlook.
When I lived in Orlando, I walked the same trail near Universal Studios almost every day.
You'd think that after walking the same route hundreds of times, there wouldn't be much left to discover.
And yet, depending on the light, the angle, the time of day, what I was paying attention to, or where I happened to stop, I'd notice something completely different.
A detail I'd walked past countless times. A pattern I hadn't recognized. Something that had probably been there all along, but that I'd never seen from quite that perspective.
Nature photography taught me a similar lesson.
Change your position, your focus, or your framing, and what becomes visible changes, too. You haven't necessarily changed the subject. You've changed how you're looking at it.
That idea eventually found its way into how I explore businesses.
Because there's often a lot more to discover in something familiar than we realize.
Sometimes we just need to approach it from another direction.
I can't tell you in advance exactly what will emerge from your Trail.
That would rather defeat the purpose of investigating.
We might uncover something you've overlooked, find a new way to explain something familiar, recognize a pattern, challenge an assumption, or discover a connection that opens up an entirely different line of thinking.
We might also confirm that something you've been doing already makes excellent sense.
Not every investigation needs to end with a dramatic revelation. Sometimes understanding why something works is just as useful as discovering something new.
What I can offer is a focused, curious, structured, coached interview about a part of your business that matters to you, along with a recording and transcript you can return to afterward.
And because we're deliberately recording with future content in mind, you'll have material you can revisit, pull clips from, or use to develop ideas long after the interview ends.
If you choose the Circumference Trail, I'll also personally select material from that conversation and oversee its transformation into finished branded videos you can put to use.
Start with the subject you're most interested in exploring: the problem your work addresses, the transformation it creates for your clients, the people it's meant for, or what makes your approach different.
Then decide whether you'd like the interview and its recording and transcript, or whether you'd also like me to create branded videos from what we uncover.
The next three explorers can participate at beta pricing in exchange for candid feedback about their experience. After those spots are filled, the beta offer will close.
Because Trails are available by inquiry rather than instant booking, you'll have an opportunity to tell me what you're interested in exploring before we schedule anything.
From there, I'll follow up with availability and next steps.