The Base Camp
A growing site of Maps and other resources for continuing to run your business -
even while you're eyeballs-deep in trauma, grief, and dysregulation.
The Maps
Each Map examines a piece of commonly repeated business advice and shows why it can fail when time, capacity, or support are not available to apply it.
No email opt-in. No funnel. No “start here” requirement. Each Mao opens inside of Google Drive, and you may make a copy of it for yourself.
If something matches what you are dealing with, open it and use it. If not, leave it.
Paid resources live in The Outpost.
Fix Your Money Mindset Before Expecting Revenue in Your Business
Why this fails when fixing those beliefs takes time,
but revenue is still required now
This Map tracks why the advice to fix your relationship with money before expecting revenue doesn’t work, and what happens when you try.
Push Harder to Drive Progress in Your Business
Why pushing harder stops working when effort doesn’t restore capacity, but progress has to happen
This Map tracks why the advice to push harder to drive progress doesn’t always work, and what happens when you try.
Create a Clear, Complete Plan Before Starting Work in Your Business
Why this fails when building a complete plan takes time, but work cannot pause
This Map tracks why the advice to have a clear, complete plan before you begin doesn’t work, and how waiting for a complete plan delays work that requires starting first.
Push Through Discomfort and Stay Consistent in Your Business
Why this fails when discomfort is actually a signal, not something to ignore
This Map tracks why the advice to push through discomfort and stay consistent doesn’t work, and what happens when you try.
Stick to the Plan in Your Business:
Why this fails when the plan requires more bandwidth than you have.
This Map tracks why the advice to rely on planning and willpower to get work done doesn’t work, and what happens when you try.
Show Up No Matter What
in Your Business
Why this fails when crises don't leave enough time or capacity for consistency
This Map tracks why the advice to stay consistent no matter what doesn’t work, and what happens when you try.
Handle Every Role in Your Business Yourself
Why this fails when everything needs your attention at the same time and you’re the only one handling it
This Map tracks the advice that if the work matters enough, you should handle every role yourself, and what happens when you try.
Fix Your Mindset Before Starting Work in Your Business
Why this fails when waiting to feel right delays
what the business still needs done
This Map follows the advice to make a plan and stick to it, and what happens when you try.
Push Relentlessly in Your Business
Why this fails when you're already running on empty
and still have to keep going
This Map tracks why the advice to rely on relentless effort to drive business success doesn’t work, and what happens when you try.
Use Standard Funnels and Maintain Consistent Visibility in Your Business
Why this fails when funnels and posting create work that
never finishes and keeps resetting
This Map tracks the advice to use funnels and ongoing visibility to generate consistent revenue, and what happens when you try.
Treat Discomfort Like Resistance and Push Through the Strategy in Your Business
Why forcing the strategy actually makes it harder to gain traction and land with your audience
This Map tracks the advice to treat discomfort as resistance and push through the strategy, and what happens when you try.
Don't Let Your Personal Life Interfere with Your Business
Why keeping your personal life separate turns into work that takes longer and still doesn’t get finished
This Map tracks the advice to not let your personal life interfere with your business, and what happens when you try.