What if you didn’t have to fight yourself to run your business?
You’ve got a business to run. You’ve also got a life that doesn’t necessarily cooperate with the plans, routines, and expectations that supposedly make a business successful. Or maybe your brain, body, energy, or natural way of operating has never been particularly compatible with those expectations in the first place. Lucky you.
Meanwhile, everyone seems to have instructions for success. Be consistent. Show up every day. Follow the system. Stick to the plan. And you’ve probably tried. More than once. Maybe you’ve even spent a small fortune trying.
But what if the instructions were never a particularly good fit for you?
Even excellent business advice comes with assumptions about the circumstances, resources, and abilities of the people following it. Those assumptions aren’t always obvious. And when the advice doesn’t work, it’s awfully easy to conclude that you’re the problem.
That’s where The WILD comes in.
Here, we investigate business advice, assumptions, offers, and opportunities, looking for what makes sense under your actual circumstances and what other possibilities might be worth exploring.
Because there’s more than one way to run a business. And you shouldn’t have to become somebody else to run yours.
There’s more than one way to find some relief, gain a little leverage, or discover something you hadn’t considered. What would be most useful to you?
Ever wonder why business advice that works for everyone else doesn’t seem to work for you?
The Preserve is where I publicly investigate business advice, ads, and offers, looking at the assumptions behind them and the circumstances in which they actually make sense. You might recognize some of your own experiences, discover something you hadn’t considered, and find some welcome evidence that you aren’t necessarily the problem.
What do you know about your business that you haven’t quite put into words yet?
You know more about your work, your clients, and the value you provide than you may realize. WILD Trails are guided, one-on-one interviews where we explore an aspect of your business from different perspectives, uncovering insights, connections, and language you might never have discovered on your own.
What might you be missing because you’re too close to your own offer to see it?
Familiarity can hide things in plain sight. Maybe prospective buyers are making assumptions you never intended, overlooking something valuable, or failing to recognize that your offer is exactly what they’ve been looking for.
The Surveyor’s Reports investigate your existing offer’s sales page from the outside, looking for overlooked strengths, misunderstandings, complications, and opportunities you may not have considered. It’s not a copy review or conversion audit.
Looking for something that could make running your business a little easier?
Sometimes a little leverage comes from discovering an opportunity you didn’t know existed. The Outpost is where I share a small, carefully selected collection of outside offers and resources that address broader business challenges. Not everything earns a place here, but these are opportunities I believe are worth exploring.
What if we could help each other out?
You’ve probably got something going on in your business where another person’s experience, perspective, or ideas could come in handy. So do I.
The Campfire is a structured, one-on-one coffee chat. We each bring something we’re working through, excited about, or could use help with, and spend 15 minutes on each person’s topic. Almost anything business-related is fair game, except trying to turn each other into clients.
Two business owners, 30 minutes, and hopefully something useful for both of us.
I’m Becky, and I got tired of being told to heal first.
Or believe harder.
Or affirm louder.
Or hustle more.
So I’m investigating other possibilities.
What if there’s a way to run your business that doesn’t fry your nerves?